Art Van PureSleep Rochester Store Opening is the result of 2 years of industry research, brand development, prototyping, and production. This was the first non-prototype location to be opened and was highly successful both in execution and performance.
I worked closely with The Visual Merchandising VP, Amelia Ellenstein, and Lead AVPS Interior Designer, Erika Allen, to conceptualize the look of the AVPS brand and develop the shopping experience. Our small team developed this brand from the ground up. As Lead Graphic Designer, I was responsible for all of the wall graphics and signage conceptualization, production, and installation. In this project I gained experience in brand development, fixture development, vender relations, packaging development, interior design, floor planning, and environmental graphic production and installation.